Scan the QR code printed on Barilla pasta and sauce packages, answer a few short questions about what is in the kitchen, and Barilla starts a chat with an AI chef named Anthony who builds a personal recipe within seconds, with no app download and no sign up.

Anthony differs from recipe databases or regular search engines in that it does not show a fixed list of options, but builds a new recipe in every chat, matched to the user's own kitchen and needs at that moment. During the chat, the user tells Anthony which ingredients are already at home, how much time is available, how many people are eating, which Barilla product they already have or plan to buy, and whether there are any sensitivities or dietary preferences to take into account. Based on all of this, Anthony puts together one specific recipe, not a general list.

Barilla pasta box with Anthony's QR code
Anthony's QR code appears on select Barilla pasta packages

Every chat with Anthony leads to a different recipe, so the same Barilla product can serve as the base for several different meals during the week. The service helps users make better use of ingredients already at home and cut down on food waste, while offering a new meal idea in every chat.

Barilla pasta shelf with Anthony's QR codes on the packages
Anthony's QR codes are printed on pasta packages on select retail shelves

Anthony's QR code appears on select Barilla packages and on the pasta and sauce shelves of select retail chains. The chat does not end at checkout. Users can come back to it later in the week whenever they need a new meal idea or help planning a menu, without opening the same store again or searching for a recipe from scratch.

Frequently Asked Questions

How do you start a chat with Anthony?
Scan the QR code on a Barilla pasta or sauce package, or on the pasta and sauce shelves at select retail chains, and the chat with Anthony opens directly in the browser.

Do you need to download an app to use Anthony?
No. There is no app to download and no sign up process. The chat runs directly through the QR code.

What does Anthony ask before suggesting a recipe?
Anthony asks which ingredients are already at home, how much time is available for cooking, how many people are eating, which Barilla product is already at home or planned for purchase, and whether there are any sensitivities or dietary preferences.

Can you come back to Anthony more than once with the same Barilla product?
Yes. Every chat leads to a different recipe, so the same product can serve as the base for several different recipes depending on the ingredients and needs at the time.

Does Anthony take sensitivities or dietary preferences into account?
Yes. Users can mention sensitivities or dietary preferences during the chat, and Anthony adjusts the suggested recipe accordingly.